Helle Breth Klausen, PhD fellow from School of Communication and Culture, Aarhus University, is now a member of CFI.

2018.03.01 | Sigrid Nielsen Saabye

Her main research question is: "How do users perceive and make use of ASMR as a mediated phenomenon?"
This overarching question will be put through the following four objectives:

• Preparation of a number of media textual analyses with a view to identify and conceptualize ASMR videos on YouTube
• Description and definition of what characterizes ASMR as a digital, performative variety, including what makes YouTube especially suited as a platform for ASMR
• Qualitative analyses of how users describe, articulate and discursively frame their experience of ASMR in a sensory, social and cultural manner
• Development of theories and methods to analyze multi-modal sensory phenomena on YouTube, including ASMR videos with the purpose of contributing in general to research on multi-modal experiences online.